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iSMA Webinar: Social Marketing Statement of Ethics: From Principles to Action
Last year the International Social Marketing Association (iSMA) endorsed a Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. In this webinar, Krzysztof Kubacki and Jeff French will introduce some of the ethical issues associated with social marketing theory and practice, and explore different approaches to demonstrating that potential ethical issues have been considered when developing and delivering social marketing programs. Those attending will have an opportunity to discuss with Krzysztof and Jeff future ethics resources needed to better assist social marketers in their work.

The Social Marketing Statement of Ethics is available in English, Portuguese and Spanish from the iSMA website: https://isocialmarketing.org/history/

May 26, 2021 11:00 AM in London

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