It is well known that influencing human behaviour is extremely challenging, but it is possible. If we truly understand the people we seek to influence, why they do what they do and what they need to encourage them to change their behaviour we can create strategies and communications that make a difference. But very often the true drivers of behaviour are not rational, logical, or easy to identify through traditional research approaches. This webinar will use a series of practical examples of successful behaviour change strategies to demonstrate the critical role that academic theory and motivational qualitative and quantitative research can play in creating effective behaviour change strategies.
1) Understanding what motivational research is and why it is critical.
2) How to use motivational research to develop effective communications.
3) Practitioner insights into what works to influence behaviour change.
4) Why and how motivational research goes beyond providing personas.