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How to Steal Your Competitors’ Online Share and Grow Your Digital Presence (Without Blowing Your Budget on Ads)
Your Bigger Competitors are Getting Tons of Traffic Online, But You Can Beat Them

75% of people don’t click beyond the first page of Google when they search for help or answers online. Your larger competitors are ranking first and second organically and have the biggest share of voice online. On top of that, it’s likely the content you are creating isn’t answering the questions or solving the problems your buyers and customers are experiencing.

These obstacles are preventing you from beating those competitors and getting your target customers to visit your site and see your offers instead might feel insurmountable (especially without paying for ads so you can skip the line).

The good news is, it is possible to level the playing field with strong SEO and content marketing, grounded in solid research. On July 13th, we’ll show you how.

Jul 13, 2022 02:00 PM in Eastern Time (US and Canada)

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Speakers

Rajat Kapur
Founder / CEO @&Marketing
As the Managing Director of &Marketing (and-marketing.com), Rajat “Raj” Kapur strives to provide small, medium, and mid-market businesses unparalleled marketing strategy and execution services. His team of professionals can either augment an existing team, or outsource the marketing function for a client. Raj brings nearly 2 decades of professional experience in marketing, sales, & strategy development experience spanning B2B and B2C Fortune 50, mid-sized, & small companies. He is a hands on leader, sought-after facilitator and experienced marketing lecturer with experience across 5 continents. He has a proven track record of using analytics to drive action, strong interpersonal skills, and unrelenting customer focus.
Paul Ferguson
Director of Business Intelligence & Analytics @&Marketing
Marketing Director Paul Ferguson helps clients develop fully integrated marketing solutions that make impressions and drive results. Whether it be design-oriented campaigns or digital market execution, Paul skillfully creates strategies to effectively reach client's desired audiences. With over 14 years of B2B Marketing experience for companies ranging from $12 million to $350 million in yearly revenue, he is uniquely qualified to develop innovative solutions that generate awareness and ROI. Paul graduated from La Salle University with a Bachelor of Arts in Communication and a double minor in Marketing and Business Administration.
Beth McDonough
Director of Content @&Marketing
As the Director of Content for &Marketing, Beth focuses on helping brands grow their business through personality driven, value-centric messaging and data-infused copywriting. The content department at &Marketing leverages SEO, analytics, proven marketing strategy, and compelling storytelling tactics to build brand awareness, attract, and convert new customers. Beth brings over a decade of professional writing and editing experience to the team at &Marketing. With extensive experience in an array of fields that range from entertainment publications to a Fortune 500 energy company, she has the ability to produce content that speaks directly to the needs of a breadth of clients. Beth graduated from Gannon University in December of 2019 with her Masters in English and spent her undergraduate years majoring in English and minoring in journalism and technical writing at Fairmont State University.