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New Age of Disinformation: Why Silence No Longer Means Safety
What do you do when your business gets pulled into a mis- or disinformation narrative? Do you stay silent and wait to see if it goes away? Do you respond immediately, using the same crisis response handbook you’ve used for the past ten years?

From COVID conspiracy theories to stock market manipulations, 2021 calls for a more proactive – and more strategic – approach to defending your business from the very real consequences of online narratives. Anticipating these risks before they happen, analyzing them in the moment, and having a plan to act is critical.

Join this session to learn how the changing media environment is creating the perfect conditions for narratives (good or bad) to take root, how experts spot emerging narratives, and ways you can build a successful strategy for combating misleading narratives online.

Nov 15, 2021 03:30 PM in Eastern Time (US and Canada)

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Jennifer Granston
Chief Customer Officer and Head of Insights @Zignal Labs
As Chief Customer Officer and Head of Insights of Zignal Labs, Jen oversees the commercial side of Zignal’s business, supporting brands such as JPMorgan Chase, Amazon, ExxonMobil, Prudential, Capital One, IBM, Amgen, Novartis, and others. Serving as Zignal’s company spokesperson on narrative intelligence and mis- and disinformation, Jen has been featured on CBS This Morning and quoted in outlets such as Newsweek, The Associated Press, NPR, and The New York Times. Jen’s current focus is on the commercialization of Zignal’s offering beyond reputational risk to help companies address physical security, asset protection, supply chain risks, and other threats (or opportunities) that arise from conversations happening online.
Kaitlyn Rassi
Analyst @Zignal Labs
Kait is an Analyst at Zignal Labs, generating insights with Zignal’s Narrative Intelligence platform to support the company’s marketing and communications. After gaining experience with Fortune 500 brands as an Insights Analyst at Kantar, Kait now develops timely, data-driven intelligence that has been featured in outlets such as The New York Times, Axios, The Washington Post, NPR, The Wall Street Journal, and many others.