This program with legal marketer Stefanie Marrone will cover how to use social media for brand building, client retention and lead generation and will provide actionable tools to enhance your presence on the social media networks and utilize LinkedIn as a business development and thought leadership platform, especially now.
In a post-COVID-19 world, knowing HOW to use LinkedIn is more important than ever.
You'll learn what kinds of content to write and post (and what not to post) and how to market yourself and your firm in an appropriate way in today's changed world.
Specific areas to be covered will include:
What to post on LinkedIn and when
How to build a strong LinkedIn profile and company page
How to reuse and repurpose your content to maximize your content assets
How to create content that resonates with your clients and prospects
How to grow your LinkedIn connections
How to effectively network online
How to strategically use speaking, content creation, volunteer and board roles to build your brand
How to feel more comfortable talking about your accomplishments and promoting yourself (without seeming too boastful) on LinkedIn
Anyone can join - consultants, in-house marketers of any level or lawyers.