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Leveraging Facebook for Your Business - "Beyond the Boost"
Are you feeling like your Facebook Ads should be doing more for you?

Are you ready to move past boosting posts and target specific audiences?

Do you want to be able to show the ROI on your Facebook ads?

Do you feel like your organic content is missing something?

In this 30 minute webinar we will walk through how Facebook can raise your online presence. We can determine what you should be sharing and how you know when to turn content into an ad. Marketing is about being in the right place at the right time with the right audience…let’s make that work for you. Let’s review what Facebook has to offer and see how it can work better for your business.

Specifically, we will cover:

- Creating a Calendar
- How to ensure your ads are successful
- Tips for creating a great audience for your ads
- The elements of a great landing page
- How the Four P’s of Marketing reflect your bottom line
- Facebook’s recent changes

For targeting a niche audience, there is not a better social channel than Facebook Ads.

Aug 13, 2020 11:00 AM in Eastern Time (US and Canada)

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Speakers

Liz Bell
Director of Marketing @flyte new media
Whether it be starting her marketing consultancy or working as a bike messenger in the streets of San Francisco, Liz Bell is fearless. With dry wit and empathy, Liz has charted a career that began in the non-profit world speaking at college campuses about risk management and career planning. After a move to the West Coast as a bike messenger, and seriously reconsidering her life expectancy, she lit up the international credit card manufacturing industry with innovative marketing solutions and cut her management skills with several ad agencies in San Francisco & Silicon Valley. She became a fan of SEO and digital marketing in 2005, helping to drive traffic and developing content for the then, new frontier, Google. Now, 25 years into a storied career, Liz co-founded Archerdog Creative to “democratize marketing opportunities” for companies of every size. She moved over to flyte new media in December of 2018, working with her team on social media, Google Ads, email mktg & online presence.