If you want to learn more about helping clients plan for Long-Term Care, you’re not going to want to miss this discussion. Join a discussion with two industry veterans partnered with consulting firm, Oliver Wyman and conducted the largest advisor-focused survey that our industry has seen in years. This survey, Who is Selling What? To Whom, How & Why? illuminates the factors most relevant in selling LTC Insurance (Traditional & Hybrid Life + LTC) today. Over 600 Insurance and Financial Advisors shared their opinions and attitudes about the ideal client profile, product perceptions, best practices in starting the LTC planning conversation, what messages resonate with clients and more.