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Canadian Council Webinar: All things you wish your [client | agency] partners knew about working with you…
This panel of client & agency side researchers will talk through all the things that have us laughing, high fiving, or scratching our heads about working with one another.

Jul 8, 2020 04:00 PM in Eastern Time (US and Canada)

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Jamie Munro
@Nielsen BASES
Jamie has nearly 10 years of industry experience and is driven by developing creative solutions for his clients’ most challenging problems. He has held a variety of analytic and commercial roles at Nielsen, working with clients in Canada and the US, but his passion for exploring consumer behavior and turning insights into effective strategic direction has been a constant. With the BASES team, Jamie leads several client partnerships and is excited to play a leading role in the team’s Cannabis practice.
Tanya van Hoeckel
Head of Global Consumer Insights @The Cronos Group
Tanya has been the Head of Global Consumer Insights at The Cronos Group for the past year, previously Head of Consumer Insights & Strategy at Kraft Heinz Canada for almost 17 years. Tanya is a strong Consumer Insights & Strategy leader with over 20 years of experience. She is a strategy and brand builder that inspires marketing excellence and innovation. Tanya’s strives to always leverage insights to drive business action, known for consistently delivering results through innovative strategies and outside the box thinking. In her recent global role for Cronos, a leading Global Cannabis Company, Tanya has been able to take foundational tools and apply this to a brand new industry where little is known about the consumer, no normative data, and have to do new ways of thinking to apply to this pioneering market. Tanya has a BSc and Post-Graduate in Marketing Research.
Josh Cormie
EVP @Ipsos Canada
Josh Cormie has been working in market research for over 20 years across a wide range of research disciplines and categories. He has held multiple senior roles within Ipsos and is currently an Executive Vice President and the Canadian Service Line Lead for Audience Measurement. Prior to Ipsos, Josh was the CEO of Fresh Intelligence where he led the company’s North American business. His commitment to strategy and business development led Fresh Intelligence to record profits and revenue reaching Profit Magazine Top 500 Growth Company list every year under his tenure. An experienced presenter, Josh has presented at conferences in Europe, US and Canada and in 2014 he was awarded market research presentation of the year by RFL Communications.