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SEO Fundamentals for Small Businesses w/ Sage SEO

SEO Fundamentals for Small Businesses w/ Sage SEO

In this workshop, we will cover the basics of search engine optimization and how it enables a well designed content marketing strategy. We define and discuss many of the fundamentals that business owners should know when it comes to implementing their SEO strategy and how SEO can be used to compliment a paid advertising strategy.

Participants will leave with the following:
More confidence in understanding how your website contributes to lead-gen for your business
How to design a content marketing strategy that will produce more inbound organic traffic
Conceptual understanding of conversions and why it's important to attribute conversions to the methods a visitor used to find your website
A baseline knowledge of the tools available to measure your content performance

Peter Yeargin - Founder & CEO of Sage SEO:

Peter founded Sage SEO after struggling with paid advertising and spending too much money on ads. He decided to try a content marketing strategy with SEO but discovered there were way too many tools out there to learn for a business owner in order to effectively garner results through a digital marketing strategy. He has a degree in Computer Engineering from Clemson University and spent his professional career working for CIA, Raytheon, and Cisco Systems.

Chris Martin, Co-Founder & COO of Sage SEO:

Chris joined Peter in founding Sage SEO after seeing how few solutions there were for Content Marketing that were affordable for startups and small businesses. He is passionately committed to promoting the value of diversity and collaboration, and believes individual effort can make real changes in the world. He has degrees from The Catholic University of America (BM '93), Florida State University (MA American Dance Studies '04) and The University of Maryland, College Park (Ph.D. Performance Studies, '10). His current work in the technology industry began after 30 years teaching and performing.

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Feb 16, 2023 03:00 PM in Eastern Time (US and Canada)