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How to stop building an audience (and create a community instead)
Simply building an audience on social media is an outdated strategy. Partnering with influencers based on vanity metrics, churning out product-focused content and having a high follower count is no longer enough to keep your brand relevant because it’s missing one crucial element - TRUST.

Most people (71%) trust content from people they know compared to content from brands (36%). Instead, brands must adopt a social media strategy that focuses on consumer advocacy. Brand advocacy is where influencer marketing meets C2C marketing and it’s the key to building a solid, passionate community online and securing ROI.

To celebrate the launch of our latest brand advocacy report, Wearisma’s CEO and founder Jenny Tsai will host an interactive webinar where she’ll teach you how to say “goodbye audience” and “hello community”.

What you’ll discover:
How to discover and partner with the right consumer advocates.
Examples of how the absence of a consumer advocacy strategy can make your brand irrelevant.
The necessary steps to build a winning consumer advocacy strategy.

And more…

Join us on 6th October 2021 at 4 pm (BST)

Send any questions in advance to hello@wearisma.com with the subject line: ‘Webinar questions’

Oct 6, 2021 04:00 PM in London

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