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Gartner Research & Findings 2020 & Visions 2021
Rethinking Customer Relationships

In a time of deep uncertainty and disruption, marketers naturally seek to shore up customer relationships, looking for new ways to ensure that uncertain customers stick around and ultimately buy even more. To achieve this goal, most marketers seek to provide “memorable” experiences driving ever deeper levels of “delight” and “brand appreciation.”

Extensive research at Gartner, a completely different perspective on building deeper customer relationships, a perspective far less about changing the way customers think about a brand and far more about changing the way customers think about themselves.

In this session, Brent will:
• Review highlights from this extensive research, spanning both B2B and B2C marketing
• Share practical examples of real companies moving in that direction
• Collaboratively explore ways that participating marketers can do the same
• Provide insights and answer questions pertaining to COVID-19

Dec 8, 2020 12:00 PM in Edmonton

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Brent Adamson
Distinguished Vice President @Gartner
Brent is well known for his passion for “productive disruption.” He is a sought-after speaker, writer, and facilitator, with more than 25 years of experience as a professional researcher, teacher, and trainer. Brent serves as the “chief story teller” for Gartner’s sales and marketing practices. He is the co-author of the best-selling The Challenger Sale and The Challenger Customer and a frequent contributor to publications such as the Harvard Business Review and Forbes. He is also an active contributor to Gartner’s sales and marketing blogs, numerous podcasts, and a monthly post on Hubspot’s sales blog. Across the last 16 years, Brent has been privileged to work with some of the greatest thought leaders in both B2B and B2C sales and marketing and has worked with hundreds of senior executives across virtually every industry, geography, and go-to-market model.