Rethinking Customer Relationships
In a time of deep uncertainty and disruption, marketers naturally seek to shore up customer relationships, looking for new ways to ensure that uncertain customers stick around and ultimately buy even more. To achieve this goal, most marketers seek to provide “memorable” experiences driving ever deeper levels of “delight” and “brand appreciation.”
Extensive research at Gartner, a completely different perspective on building deeper customer relationships, a perspective far less about changing the way customers think about a brand and far more about changing the way customers think about themselves.
In this session, Brent will:
• Review highlights from this extensive research, spanning both B2B and B2C marketing
• Share practical examples of real companies moving in that direction
• Collaboratively explore ways that participating marketers can do the same
• Provide insights and answer questions pertaining to COVID-19