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On Purpose Live Event — What Google’s Privacy Sandbox Means for AdTech, Advertisers, and Individuals
Changes in privacy legislation and vendor policies like Google’s Privacy Sandbox and Apple’s IDFA will forever alter the advertising ecosystem. While the industry is split on whether these changes are positive or negative, several questions shine above the rest. Does Google's announcement cement its ad tracking system as the industry standard, cutting other ad tech vendors from the market? Should Internet users have a universal profile including permissions/email ID? How will marketers target individuals, measure campaigns and understand their audiences?

Join our guest moderator, Figurr Founder David Cooperstein, and panelists WorkReduce CEO Brian Dolan, Jebbit CEO Tom Coburn, Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer for IPG/Kinesso and NYIAX’s Carolina Abenante in this virtual panel discussion on finding the path forward in a future without identity.

01:00:00

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