Saving our planet is now a creative communications challenge - are you up for it?
This Earth Day, Thursday April 22nd, over 1 billion people around the world will take action with a mission to ‘Restore our Earth.’ As part of this, THINKHOUSE is hosting “DELAY IS THE NEW DENIAL: COMMUNICATING FOR PLANET EARTH” an event for anyone working in marketing and communications for brands and businesses.
Following Earth Day and this event, on Tuesday 27th April THINKHOUSE will review the presentations for this AAI Toolkit Webinar.
Hosted by THINKHOUSE’s cross-functional PLANET team and powered by insights from The Youth Lab, the event is designed to strengthen our industry’s role in restoring our earth.
Pre Covid-19, we saw an understanding of the power of purpose-led approach to business strengthening - for example, in 2019 Unilever announced that its purpose-led, Sustainable Living Brands were growing 69% faster than the rest of the business and delivering 75% of the company’s growth. Sharing learnings from inspiring ‘PLANET’ marketing examples, we’ll also outline the opportunities that brands have to grow in different ways into the future, with more purposeful strategies, as we emerge from the Covid-19 pandemic.
The event aims to accelerate the change we want to see in our industry exploring the potential for brands and communication within the broader climate and sustainability context. Some “need to knows’ around sustainability communications and language will be included as well as a view on the current brand landscape. Finally, the event aims to inspire and empower real action through the behaviours and actions of our industry.
When Tuesday April 27th at 10.00am.