Prior to the Pandemic, fast food restaurants were primarily dine-in and today they are drive-thru or delivery. Almost overnight, an entire industry had to refocus on their consumer experience..
Considered an essential service by all 50 states, QSR had to rapidly change its model to fully participate in the “on-demand” app economy. This entailed both turning to third-party order and delivery systems as well as redesigning consumer pick-up experiences. And of course, all of this change needed to be communicated quickly to audiences hungry for normalcy. With the opening of the economy, it’s likely many pre-existing behaviors will return, but what new behaviors will stick and how will they permanently change the industry? And how will old and new behaviors together shape the response to a second COVID-19 wave if there is one?
Get the answers when Kargo CEO Harry Kargman, in partnership with The Advertising Club of New York, hosts a lively roundtable with QSR leaders on business and marketing in our “new normal.”
• What worked and what didn’t as QSRs made the quick turn to take-out only?
• How will the industry handle re-opening in still uncertain conditions?
• Will new consumer behaviors around dining out outlast the pandemic?
Harry Kargman, Founder & CEO, Kargo
Brand Leader Commentary:
George Felix, Chief Marketing Officer, Pizza Hut US
Adrienne Ingoldt, SVP, Chief Brand and Experience Officer, Jack in the Box
Andrew Rebhun, Vice President & Digital Officer, El Pollo Loco
Renato Rossi, Head of Marketing North America, Burger King