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BBCA Masterclass | BBCA Masterclass: Optimize Your Social Media Spend with a Paid-First Approach
As new trends in social media and digital marketing emerge, it's more important than ever to create effective, meaningful content that delivers real results. Taking a "paid-first" approach to social media ensures that the content you create for social networks can do double duty - translating from awareness building organic posts, to lead generation and conversion ads. BBCA Director of Social Media, Rebecca Holliday, walks us through how a paid-first philosophy can optimize and accelerate your paid social media programs.

Feb 25, 2021 11:30 AM in Eastern Time (US and Canada)

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