Professor Karen Nelson-Field hardly needs an introduction. She is the Founder and Executive Director of Amplified Intelligence, and Professor of Media Innovation at The University of Adelaide. Karen's work combines tech and innovative methodological design to look closely at attention metrics in a disrupting digital economy. It has been noted in such publications as The New York Times, Bloomberg and more.
For this event – similarly to Mark Ritson or Peter Field’s recent webinars – we encourage you to invite clients, agencies, and your teams to hear her message.
Two days ahead of World TV Day, which is celebrated by egta, ACT and The Global TV Group on 21 November, Karen Nelson-Field will share her most recent work on the power of TV in the attention economy with all players in the advertising industry.
During this webinar, Karen will present a summary of her ground-breaking work on video advertising effectiveness across multiple platforms through Australia, the UK and USA as well as her most recent research for the DACH region (Germany, Austria and Switzerland) - aptly named 'Not all reach is equal.'