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Sustainable Breakthroughs
The pursuit of sustainability across brands:
- Diverse brand perspectives and sustainable breakthroughs
- Challenges in sustainability and success stories

May 19, 2021 10:15 AM in Pacific Time (US and Canada)

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Scott Goodfellow
Director of Trademark Licensing @P&G
Leading the growth of Procter & Gamble's $2B Trademark Licensing portfolio, I draw from my 29 years of experience at Procter & Gamble where I have had had the opportunity to lead and re-launch several “Billion Dollar” brands, design and implement corporate-wide business process reinvention efforts, as well as develop new and alternate business models. Outside of work, I spend my time suffering through endurance cycling events, getting my hands really dirty with local Boy Scouts of America troops and spending time with my family.
John Shero
Managing Partner @BLT
John Shero is an innovative and insightful marketing leader with over thirty years experience and expertise in Marketing strategy, branding and developing brand licensing programs to grow brand awareness and unlock the equity in consumer trademark brands. As Managing Partner of Brand Licensing Team (a strategic licensing and brand licensing agency), John is one of the pioneers in the environmental and sustainability space and has helped many major brands develop consumer products sustainability strategies and tactics to impact the environment in a positive and impactful manner.
Helena Mansell-Stopher
CEO @Products of Change
Helena Mansell-Stopher is founder and CEO of Products of Change, an online sustainability platform for the brand and licensing industry, and co-founder and conference director at the Sustainability in Licensing Conference. Helena has worked within the brand and licensing sector for over 20 years with extensive experience both at supplier, brand owner and retail level