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How Aussie became a Gen Z favorite brand
Sean Leslie, Brand Director – Hair Care Canada at Proctor & Gamble leads brand marketing for Aussie, which has become a top brand for Gen Z. In this session, moderated by Chris Stefanyk, Head of Brand Partnerships at Wattpad, Sean will speak to recent brand campaigns that have successfully engaged Gen Z, and what he’s learned from them. As marketers brace for continued uncertainty in 2020 and beyond, this session will offer practical takeaways for how brands can connect with Gen Z in the most impactful and meaningful ways.

Oct 21, 2020 12:00 PM in Pacific Time (US and Canada)

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Andrew Parkhill.