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Finding the Right Technology Partner for Your Loyalty Program
In today’s digital-first world, consumers demand seamless experiences from brands, and that starts with the brand’s loyalty platform. The average consumer belongs to 14 different loyalty programs, and they have come to expect four fundamental qualities in the programs with which they engage: ease of use, meaningful recognition, perceived value, and convenience and service.

Technology must enable these Loyalty fundamentals while leveraging data to create a frictionless experience no matter where a customer shops.

But how can brands determine the right technology partner for their loyalty program?
During the webinar, Cassie Preston, Director of Client Services, CRM & Loyalty for Baesman will discuss loyalty platforms and customer expectations, keys to determine which partner is right for your brand’s program.

Key Takeaways Include:

• Tips for choosing the right technology partner
• The importance of data in a loyalty platform
• Dos and Don’ts for selecting a loyalty provider

All registered attendees will receive a link to view the webinar recording on-demand - so be sure to RSVP even if you can't attend live! Additionally, Loyalty360 webinars are free to attend.


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Cassie Preston
Director of Client Services, CRM, and Loyalty @Baesman
As a Director of Client Services of the CRM and Loyalty division, Cassie enjoys combining data, environmental trends, and the elusive interests of today's consumers to create unmatched marketing strategies that help her brand partners meet their business goals. In her 15 years in the marketing industry, Cassie has worked with globally recognized retail brands including Victoria's Secret, Signet Jewelers, Gander Mountain, and Toys R Us to create lasting brand loyalists. When not working, she is a proud mother of two strong girls, who hope to one day take the world by storm with their bold goals, brave souls, and bright smiles.