China made its transition to the mobile digital landscape much faster than elsewhere and companies reap the benefits by looking at user data, including geolocation, gender and even zodiac sign. Unfortunately, EU SMEs often lack the resources to make full use of what China’s digital landscape can offer.
Our guest expert will present the Chinese Digital landscape to help EU SMEs navigate through this particular and complete environment and compete with the local and large foreign companies operating in China.
Module 1: Relevance of E-commerce and digital marketing in China
- Introduction to Prominent Digital Platforms: E-commerce, social networks and search engines
- Chinese Consumer Online Purchasing Journey
Module 2: Marketing Fundamentals in China
- China Digital trends
- Use of KOLs
- How to Adapt to the Chinese Context
- Livestreaming, how to do it?