In this workshop, Peter will demonstrate the importance of tracking your customers' behavior as they navigate your website, with practical examples of how to use tools like Google Search Console and Google Analytics.
Participants will leave with a basic understanding of the tools for tracking conversions and the ability to begin measuring the return on investment from various marketing channels.
Peter Yeargin - Founder & CEO of Sage SEO:
Peter founded Sage SEO after struggling with paid advertising and spending too much money on ads. He decided to try a content marketing strategy with SEO but discovered there were way too many tools out there to learn for a business owner in order to effectively garner results through a digital marketing strategy. He has a degree in Computer Engineering from Clemson University and spent his professional career working for CIA, Raytheon, and Cisco Systems.
Chris Martin, Co-Founder & COO of Sage SEO:
Chris joined Peter in founding Sage SEO after seeing how few solutions there were for Content Marketing that were affordable for startups and small businesses. He is passionately committed to promoting the value of diversity and collaboration, and believes individual effort can make real changes in the world. He has degrees from The Catholic University of America (BM '93), Florida State University (MA American Dance Studies '04) and The University of Maryland, College Park (Ph.D. Performance Studies, '10). His current work in the technology industry began after 30 years teaching and performing.