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King Arthur Delivers Exceptional Customer Experience During Baking Surge | Virtual Loyalty360 Expo Session

00:45:00

Nov 12, 2020 01:52 PM

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Speakers

Bill Tine
VP of Marketing @King Arthur Flour
Bill Tine joined King Arthur Flour in 2009.  In his role as Vice President of Marketing and a member of King Arthur’s Strategy Team, he leads brand management, digital and performance marketing, customer loyalty, insight and analytics, content development, innovation and web development.    Under his guidance, the company’s consumer-centric marketing strategy has evolved to be a leader in content marketing, with a focus on digital.  King Arthur’s brand-building efforts have led to significant share growth in the baking category as core products like whole wheat flour, bread flour and the entire Organic flour line are category leaders and new products in their grain-free and gluten-free lines have seen double-digit growth each of the past few years.   Bill is a graduate of Dickinson College with an MBA from the Tuck School of Business at Dartmouth College.