What does it take to make creative businesses work?
Covid has proved to be a catalyst for change and is fuelling a surge in creative entrepreneurship. However, whatever product you’re developing, whether it’s a sustainable yoga brand or making luxury hand-made lamps, or extending an existing range, making your product commercially viable from the outset is crucial. That means aligning your creative vision and business strategy from day one. Also, a mindset that is willing to adapt and change quickly in a constantly changing market.