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What does it take to make creative businesses work?

Covid has proved to be a catalyst for change and is fuelling a surge in creative entrepreneurship. However, whatever product you’re developing, whether it’s a sustainable yoga brand or making luxury hand-made lamps, or extending an existing range, making your product commercially viable from the outset is crucial. That means aligning your creative vision and business strategy from day one. Also, a mindset that is willing to adapt and change quickly in a constantly changing market.

Jan 15, 2021 03:00 PM in London

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