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IAB Europe and Integral Ad Science Webinar: COVID-19 Impact on Consumer Sentiment and Context
Like most, the advertising industry is continuing to seek guidance on how best to navigate the unchartered waters faced due to COVID-19. As part of a fact based COVID-19 content series, IAB Europe is working with members to provide industry and consumer insights to help stakeholders better understand and navigate 2020 and beyond. In this webinar, Integral Ad Science will explore the evolving advertising landscape drawing on some of their latest research, including:
The role contextual advertising is playing during COVID-19
How data can help to maximise ROI in these challenging times
How brands can spend smarter in this difficult climate
How consumer perception of data privacy is affecting advertising

Jun 30, 2020 02:00 PM in London

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Marie-Clare Puffett.