Influence is subtle, yet incredibly powerful. You can order someone to do a task, but you cannot order them to do their best. It simply does not work and usually has the opposite effect. You can influence people to do their best by providing a strong, motivating example in addition to positive reinforcement. Leadership addresses tasks, while influence addresses attitudes and awareness. Influence is the soul of leadership. Not everyone is on the same intellectual, maturity, compliance, or motivational level. Different people are motivated by different things, and this must be taken into account if one is to be a great leader. Communications experts consider it critical to tailor your message to your “target audience.” It is the followers that you want to motivate and influence and you cannot do that if you don’t know whom you are trying to motivate or influence. Learn how to be an excellent influencer!
1 CMC Education or 1 MMC Advanced Education point granted per 2 hours with a passing grade on the learning assessment. After completing the course, you will receive a link to the assessment. With a passing score, you will automatically receive a certificate. There are unlimited retakes on the assessment.