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Three Ways Brands Can Use Data to Drive Customer Lifetime Value, Engagement, and Incremental Business Outcomes
As consumer preferences, behavior, and purchase patterns continue to evolve, the competition for share of customers’ attention, dollars, and wallets has never been as fierce. Brands understand that data is critical when it comes to meeting and exceeding customer expectations and standing out from competitors. However, many marketers are still asking what data I need, how I get organized, and how I can use my data to drive measurable impacts for my business and loyalty strategy?

This webinar will share business cases and best practices on how brands can leverage data to create unique customer experiences, drive sales in this competitive environment, and build loyalty on a 1-to-1 level with your best customers.


Key Takeaways:

• How to properly gather, analyze, and action on data to ensure your loyalty program is driving the desired business outcomes
• How data is helping brands deliver hyper-personalized offers and promotions, leading to an incremental increase in customer wallet share
• How to streamline enrollment and maximize engagement to drive Customer Lifetime Value

Oct 6, 2021 01:00 PM in Eastern Time (US and Canada)

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Speakers

Sandra Sydlik
Marketing @Stuzo
Sandra leads Stuzo’s marketing communications, digital, and product marketing programs and manages Stuzo’s marketing content production teams.
Mark Johnson
CEO @Loyalty360
As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.