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Running Successful ABM Campaigns: Pain Points and Solutions from Experts

00:57:00

May 29, 2020 11:53 AM

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Speakers

Stacey Piper
CEO @Piper Strategies
Stacey Piper brings a deep understanding of B2G clients and how to position companies who work with the public sector to increase awareness, generate demand, and grow revenue. She is an accomplished, results-driven strategic marketing professional with more than 25 years of experience. Stacey has a proven record of successfully developing and implementing federal marketing programs to drive innovation and growth. She specializes in leveraging digital tactics to specifically support the human interaction and customer relationships.
Mike Lees
CEO @Jigsaw
Mike started his professional life as an accountant with KPMG and continued his financial career as a stock analyst and fund manager before starting his own software company, Cerebra, in 2003. After selling Cerebra to webMethods in 2007, Michael began his marketing career, growing through product marketer to CMO and most recently CRO. He has been a CMO/CRO for three DC/NoVA based software companies: Metalogix Software, WealthEngine, and WireWheel.
Charles Gold
CMO @FireMon
Charles brings 25 years of in-the-trenches marketing, product management, and business development leadership experience in high growth cybersecurity, SaaS, and infrastructure software companies. Charles has been instrumental in developing and executing growth strategies at category leaders like Virtru, Sonatype, and Progress Software, Red Hat, and others. Beyond his full-time executive roles, Charles is deeply involved in the DC startup community. He is a frequent speaker, coach, and advisor to entrepreneurs and CEOs on corporate, product, and go-to-market strategy. Outside of work, Charles is an avid bbq chef, traveler, and a rabid UVA sports fan.