The coronavirus pandemic is changing the way that people shop. For many, online shopping has replaced in-store visits. Now, businesses are enhancing their online offerings to keep up with the trends and to find new ways to connect with their customers. Even before the pandemic, data shows that e-commerce is growing at a steady rate around the globe. According to 99 Firms’ E-commerce Statistics for 2020, experts predict that retail e-commerce sales will reach over $4 trillion this year. As e-commerce becomes more common and competitive, businesses need to know how to effectively reach their audience to increase their bottom line.
As businesses continue to navigate through the COVID-19 pandemic, JEDCO and the Jefferson Chamber have teamed up to offer a Prosper Jefferson webinar on Effective E-Commerce during a Pandemic. We’ve invited two experts to share tips and best practices for promoting your business, products and services online. During this webinar, you will hear about:
- The most effective digital platforms for e-commerce
- Creative strategies to target, convert, and track audiences online
- Thinking of pausing marketing efforts? What will this really cost?
- Case studies for what has worked for local businesses