Retailers across North America have had to find new ways to sell during the pandemic, using a combination of e-commerce, emerging media, and new product trends to entice their audiences. How can you cater to your local consumer by offering them alternative buying options? Which buying trends are temporary, and which ones are bound to remain even after the world recovers? In this presentation, Wendy Diltz will share insights gained from surveying retailers across the Northeastern USA, sharing their success stories and lessons learned to help inform our approach to retail in 2021 and beyond. A short panel discussion will follow with local retailers discussing their successes from 2020.