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How Big Deals Get Done
This Friday, October 9th, for the 9th episode of “Building in Africa”, we are interviewing Isis Nyong'o Madison, CEO of BlissGroup, a pan-African omnichannel e-commerce and community platform for parenting content and baby care products

BlissGroup was formed in July this year from a merger between MumsVillage Kenya, which Isis founded in 2015 and BabyBliss Nigeria. The company seeks to tap into the Baby Care product market in Kenya, Nigeria, and eventually the rest of Africa.

Prior to starting MumsVillage, Isis had held leadership roles in Google, Viacom, InMobi, to name a few, and has garnered many years of experience in the world of media and technology.

In this session, she will answer questions including:
What has been the journey of Bliss Group over the last few years?
What kick-started talks about the merger; how did it proceed?
What were the biggest challenges to making the deal happen; were there any last-minute surprises?
Are there any nuances regarding the merger given the startups are in two different regions?
What major lessons were learned in doing the deal that founders and executives will find useful?

Attendees will also be able to ask her burning questions in an interactive session. The event is open to experienced and aspiring entrepreneurs as well as everyone else who is playing in the African technology industry.

The "Building in Africa" interview series is part of our TechCabal Live virtual event series which features experienced players in Africa’s tech ecosystem sharing insights and experiences about topical issues. It is part of our work to provide insight and thoughtful guidance to the industry.

Oct 9, 2020 11:00 AM in West Central Africa

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