Teaching Media Management is challenging due to the diversity and dynamics of the industries and because the field of media management crosses interdisciplinary lines and theoretical domains.
Educators of media management have to deal with a multitude of changes in media usage patterns, business models, digital technologies, market structures, and managerial approaches. At the same time students expect relevance and currency of materials as well as hands-on experiences, so instructors have to incorporate active pedagogies such as team learning and problem-based learning.
Learning how to teach media management is therefore a challenge in itself because not only do educators in the field need to cover dynamic and interdisciplinary content, but address expectations of society to instill values of tolerance and responsibility in their students.
The talk brings together experienced educators and program leaders. Each will share a memorable personal experience that helped them in learning how to teach Media Management. Panelists will then provide further insights when they address questions from the audience.
The talk will be moderated by Sabine Baumann (Jade University, Germany) and Joaquin Cestino (Jönköping University, Sweden).
The panelists are:
Britta Gossel (Technical University Ilmenau, Germany), Geoffrey Graybeal (Georgia State University, USA), and Gregory Ferrell Lowe (Northwestern University in Qatar)