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Trends, Color Palettes, and Developing Your Personal Style
Have you ever looked at a piece of art and known immediately who created it? That artist has a well-developed personal style. As a surface designer, you’ll need to be cognizant of design and color trends and you may be given a design brief by your clients. How can you take in this visual information while creating art that’s recognizably yours?

In this session you’ll learn:

*How to develop a style that’s commercial, while staying true to your own aesthetic
*Why it’s important to take risks and explore in order to evolve your style over time
*The importance of introspection and self-discovery in developing your voice
*How to limit the influence of other artist’s work on your style

Learn from experienced professionals in the field and come away with concrete ideas you can work on right away.

Aug 5, 2021 06:30 PM in Eastern Time (US and Canada)

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Janine Vangool
Janine is the publisher, editor and designer at UPPERCASE where she publishes content inspired by design, typography, illustration and craft. Her magazine and books celebrate the process of making, the commitment to craft and the art of living creatively. She has also designed four collections with Windham Fabrics.
Jo Kalute
Jo Kalute is a Kenyan-born Australian printmaker and multi-disciplinary creative. Her work is largely inspired by her African heritage and everyday living.
Lilla Rogers
"Lilla Rogers is a colourful, creative juggernaut. How else to describe a prolific artist who is not only a talented illustrator, teacher, lecturer, mentor, mother and craft-maker, but also a respected agent who has been in the business for 30 years? Rogers’ charming work and lush website featuring, amongst other visual delights, the 38 other illustrators she represents, are testaments to the fact that such a Herculean creative workload is not only possible but grounds for a creative vision as powerful as it is unique." -UPPERCASE Magazine
Cat Coquillette
Cat Coquillette is an international artist, entrepreneur, and educator, running her entire creative brand and educational business from around the world. Her company, CatCoq, is a brand that aspires to not only provide an exhilarating aesthetic rooted in an appreciation for culture, travel and the outdoors, but through education, she inspires her students to channel their natural curiosity and reach their full potential. CatCoq artwork and designs can be found worldwide in stores including Urban Outfitters, Target, Barnes & Noble, Modcloth, Nordstrom, Bed Bath & Beyond, among many others. Cat is a keynote speaker for entrepreneur and design conferences around the world. Her writing, interviews and design work have been featured by Forbes, CNN, US Weekly, Teen Vogue, Buzzfeed, and The New York Post.