The power of controlling Google page one results both through SEO and search engine marketing (SEM) strengthens your online presence, helps drive lead generation and strongly positions your integration firm for continued growth. Understanding how return on investment (ROI) is calculated is a key first step in ultimately designing and running profitable Google Ads campaigns. In this 60 minute course we will teach you the fundamental drivers for profitability and the variables that will affect your return on investment calculations. Many of these drivers must be modified and refined over time to ensure ongoing Ad performance. Explore the possible impact SEM could have on your business.