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4 Key Considerations When Using Creative Design in Fund Marketing
Since the pandemic struck, we’ve been busy helping small and mid-size funds that, quite suddenly, have needed to up their digital game. What has become apparent is that most are faced with similar challenges and concerns, so we wanted to put together a series of short but informative webinars covering the basics.

Our second instalment of the series is focusing on how to use creative design in email templates covering using creative design in fund marketing.

With email being so fundamentally important when communicating with investors, it is crucial to get the design right. Almost 40% of emails are viewed for eight seconds or less so in our next webinar, we're going to be looking at four key considerations you need to take into account when designing an email campaign.

In this 30-minute educational session, we're going to be joined by two creative experts who will guide you through the key components of planning and executing successful email templates.

Join Paul Das, CEO of ProFundCom, Kathryn Bloom, Brand Manager at London & Capital and Jamie Graham, Head of Design at ProFundCom on the 23rd April at 2pm BST when they will be covering:

• What do you need to consider when designing an email template?
• Brand vs Content. How to strike a balance
• Tips to effectively communicate your values, investment strategy, attitude to risk and performance
• How can you use creative design to make your message sing and differentiate from other funds?

Please register here to confirm your attendance. A replay will be sent to you if you're not able to make it on the day.

Apr 23, 2021 02:00 PM in London

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Speakers

Paul Das
Founder and Managing Director @ProFundCom
Paul is the Founder and Managing Director of ProFundCom. Starting the business in 2003, Paul wanted to fulfill a vision to provide digital engagement analytics that would directly benefit sales and marketing processes in financial institutions. This has lead to ProFundCom being totally focused on helping the financial services industry use digital marketing to raise AuM. Fifteen years later, Paul and his team have successfully built the leading digital marketing platform for finance that brings all elements of digital activity – email, web and social media – into one place. Paul remains extremely hands-on with heading up the product and client teams and he is also responsible for setting and managing company strategy in conjunction with the executive board. Paul has a first class pedigree in software from working at AT&T, Microsoft and Apple, both in the UK and the USA and hold a first-class degree in Engineering from Kingston University.
Kathryn Bloom
Brand Manager @London & Capital
Kathryn has 25 years’ experience in graphics and design, covering all areas from print to digital for Retail, Business-to-Business and the Corporate World. She studied Fine Art at Wimbledon School of Art, followed by a Higher Diploma at The Slade School of Art, UCL, and soon after began a parallel career in artwork and design. Kathryn began working in graphics and design just as the internet was becoming a global phenomenon and before digital print existed. She worked, mostly agency side and freelance whilst raising her daughter, now 17, gaining huge experience across multiple companies and channels across the years. Since she joined London & Capital as Graphic Designer 6 years ago, she trained as a photographer and provides professional studio photos for all the partners, key staff and advisers at L&C.