Since the pandemic struck, we’ve been busy helping small and mid-size funds that, quite suddenly, have needed to up their digital game. What has become apparent is that most are faced with similar challenges and concerns, so we wanted to put together a series of short but informative webinars covering the basics.
Our second instalment of the series is focusing on how to use creative design in email templates covering using creative design in fund marketing.
With email being so fundamentally important when communicating with investors, it is crucial to get the design right. Almost 40% of emails are viewed for eight seconds or less so in our next webinar, we're going to be looking at four key considerations you need to take into account when designing an email campaign.
In this 30-minute educational session, we're going to be joined by two creative experts who will guide you through the key components of planning and executing successful email templates.
Join Paul Das, CEO of ProFundCom, Kathryn Bloom, Brand Manager at London & Capital and Jamie Graham, Head of Design at ProFundCom on the 23rd April at 2pm BST when they will be covering:
• What do you need to consider when designing an email template?
• Brand vs Content. How to strike a balance
• Tips to effectively communicate your values, investment strategy, attitude to risk and performance
• How can you use creative design to make your message sing and differentiate from other funds?
Please register here to confirm your attendance. A replay will be sent to you if you're not able to make it on the day.