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WWWWC: No More Neutral: How to Use Marketing to Position Your Library in Challenging Times
On top of everything else they need to do, libraries increasingly find themselves at the center of controversy. The American Library Association reports a substantial increase in the number of book bans and challenges in 2021 (double the number of reports from 2020). Oftentimes, the library’s efforts to create collection and service policies that fulfill its mission statement of inclusion are the focus of these challenges. These attacks are costly, and lower morale and productivity of small and rural library staff. They also threaten the very existence of libraries as safe spaces. But libraries do have some power, and it comes in the form of promotion. In this session, you’ll learn marketing tactics you can use now to clarify your library’s policies, solidify your library’s positions, and clearly communicate your library’s mission, vision, and values. And you’ll hear tactics to use to rally community and stakeholder support if your library should face such a challenge.
Learning Objectives:
- Gain concrete tips for strengthening the public’s perception of the library now
- Learn marketing strategies for handling a censorship challenge
- Learn promotional ideas designed to rally library supporters

Jan 26, 2023 10:30 AM in Central Time (US and Canada)

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Angela Hursh