How to Brief Your B2B Copywriter – the Right Way

Briefing creatives is always a challenge. But if you work in a technical or specialist field like B2B technology, it’s a steep hill to climb indeed.

So, how exactly can you deliver clear written briefs and master the briefing call to set your copywriters up for success?

In this short, live webinar, Radix Consultant Writer George Reith will run through the best way to build briefing documents, and set out a sure-fire strategy for winning briefing calls.

You'll learn:
- How to deliver a clear, useful brief
- What goes in the ideal briefing document
- Who needs to be on briefing calls

You'll also have an opportunity to ask questions of your own, and to find out what copywriters really expect from the briefing process.

00:50:00