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Principles for Engaging Younger, More Diverse Consumers: Deep Dive into Gen Z
One in five Americans are part of Gen Z, the generation born from 1997 to 2012. These younger consumers, 8-to-23 years old, are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations. Learn how to capture the growing influence and expenditure of this influential, younger consumer segment and earn their loyalty for years to come.

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