Over the past few years, the explosion in digital only business models, the adoption of smart phones, and demographic shifts—have dramatically changed how consumers buy and consume products and information.
In light of this, and the impact of the recent COVID-19 lock-downs on work, travel, employment, and business, the time has never been better to review and reflect on how consumers perceive, buy, and use insurance. Customers are shifting their focus on value and challenging the current conventional models of insurance buying and usage.
We are starting to see that manifest itself in the rise in subscription services. But how widespread will this become? Are we about to witness the “Uberisation” or the “Netflixisation of insurance? And what will this mean for the insurers model moving forward?
Penney and Tony will explore where the impact of subscription models on value of the insurance, how it can be used to connect purpose and trust in the context of Now and how that could develop into the Next and Beyond.
Penney Frohling is a partner in EY’s Financial Services Strategy and Customer Advisory practice. She oversees the UK based digital strategy team. Penney has over 25 years’ experience in the financial services sector, 15+ years in financial services consulting focused on asset and wealth management, and consumer banking and Personal Lines insurance.
To complement Penney’s experience, Tony Sault, an Associate Partner in the General Insurance practice will share perspectives on the implications for the industry.