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Selling more in a new environment
Sept 9- The retail environment has changed and this impacts retailers and suppliers. Consumers are shopping the store differently. They want to get in and get out, more people are shopping with a list and they are buying more when they are in the store. Your strategy needs to evolve to this new environment and some of the tactics you might have used in the past will be less effective.

Sept 16- In store demos were a tactic employed by many food businesses. The satisfaction of talking to consumers about products and getting them to commit to a purchase was very popular. Most retailers have eliminated these from stores so we need to find alternatives.

Sept 23- Developing relationships with existing and potential customers have moved to online meetings and trade shows. Your objectives are still the same, but the tactics you need to employ have changed. There are advantages to the new world we are all operating in and we will help you find them. Virtual meetings can be very effective and now you have the opportunity to attend trade shows anywhere in the world.

Sept 30- Online shopping has increased dramatically since March. It has had a big impact on retailer’s operations but it also impacts producers and processors. Consumers shop differently when they order online. All of the investments made in store are worthless for the 10-15% of consumers who are now shopping online. We will discuss how you can communicate with them in advance and get on their list. The execution is different with each retailer and it will continue to evolve.
You can choose to attend one or more of the following webinars.


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Speakers

Peter Chapman
@SKUFood
Peter Chapman understands the food industry and he works hard to figure out where it is going. Peter’s experience includes both sides of the desk. Prior to working with suppliers and launching SKUFood, Peter worked for 19 years with Canada's largest food retailer, Loblaw. He is committed to using this experience to help producers and processors understand retailers and consumers. Peter is the author of A la cart; a supplier’s guide to retailers’ priorities and has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean's magazine and Canada AM.