How to create innovative products and services using the Value Proposition Canvas

This session is about understanding and applying the Value Proposition Canvas in order to design, test and develop successful value propositions that meet customer needs.

The overall goal is to achieve a perfect "fit" between the customer's needs, and the value proposition of your product or service.

We will dive into each section of the canvas, in order to deeply understand how this fit can be achieved and most value can be created.

01:17:00