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How to create innovative products and services using the Value Proposition Canvas
This session is about understanding and applying the Value Proposition Canvas in order to design, test and develop successful value propositions that meet customer needs.

The overall goal is to achieve a perfect "fit" between the customer's needs, and the value proposition of your product or service.

We will dive into each section of the canvas, in order to deeply understand how this fit can be achieved and most value can be created.
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Maren Lessmann
Product Owner & Business Developer
I am Maren, Product Owner and Business Developer. The past 5 years, I have been working for an electricity company, where I designed and developed digital products and services using agile methods and design thinking tools. During this time, I learned what it means to quickly and efficiently create customer-centered products. Now I am starting my career as a freelancer, where I'd like to share my knowledge about tools, methods and processes with young entrepreneurs and like-minded people.