Learning opportunity: Effective storytelling to communicate about infodemics, their impact and how to contribute to infodemic management practice
Stories fuel infodemics. By understanding how emotive storytelling is successful in reaching audiences and causing narratives to go viral, infodemic managers can reverse engineer the same approach to tell their own stories about working in the trenches, managing the infodemic in the time of COVID-19 and being more effective in their jobs.
Infodemics consist of narratives that shape and shift over time. Understanding how stories are constructed and what emotional and cognitive shortcuts they rely on to spread quickly are skills every storyteller knows. These are skills that are also invaluable for infodemic managers to tell their own stories of how they experienced the pandemic and accompanying infodemic personally and professionally. Through building these storytelling skills, infodemic managers can become more effective communicators and explain to others what infodemic management looks like in practice, and the types of strategies that worked (and didn’t work).
WHO in partnership with The Story Collider want to build skills for public health practitioners to promote science and health through the craft of personal storytelling. This webinar is part of an announcement of an upcoming training and evaluation project to build capacity among infodemic managers to tell effective stories from the field.
Tina Purnatt, WHO
Maryam Zaringhalam, The Story Collider
Claire Wardle, Brown University School of Public Health
For more information, visit: https://www.who.int/news-room/events/detail/2022/07/26/default-calendar/infodemic-management-community-event-the-science-of-science-storytelling
If the webinar is full or you prefer to stream via YouTube (available live in English only): https://youtu.be/7579eZlE6Vo