This masterclass, brought to you by David Heneghan CEO of CX Index, will discuss the different types of technologies that are used to support the delivery of Customer Experience. We’ll provide insights into the common pitfalls and how you can overcome them, also discussing the importance of balancing technology with the human touch.
David has a deep understanding of data platforms and how businesses can better measure and manage Customer Experience with a view to increasing loyalty, customer advocacy and customer-led innovation. Working with clients such as Aviva, ATB Financial, CarTrawler, SuperValu, Selfridges Group, he is co-founder of CX Index which is a Voice of the Customer solution headquartered in Dublin Ireland. The company has specialist expertise in automation and integration of data sets and the platform has smart technological and analytical capabilities that are all geared towards helping their clients deliver better outcomes for their customers. David holds an MBS from UCD Graduate Business School.