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Customer Loyalty Best Practices | A Brand Perspective | Virtual Loyalty360 Expo Session

00:44:00

Nov 13, 2020 08:47 AM

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Speakers

Ana Guzman
Director of Loyalty and Customer Engagement @TGI Fridays
Ana is a digital transformation leader and experienced technology professional with over 10 years of Digital Technology delivery, Loyalty and Customer Engagement strategy, Mobile Commerce, Web technologies expertise.
Chad Nikola
Director of Customer Retention @American Eagle Outfitters
Chad Nikola is a customer first leader with a record of evolving and optimizing loyalty and personalization programs. He is currently serving as the Director of Customer Retention at American Eagle Outfitters where he recently led the complete rebrand and relaunch of AEO’s loyalty program - Real Rewards by American Eagle & Aerie. Chad’s background (Target, CVSHealth, Catalina) has helped shape his unique perspective on Loyalty/CRM programs and his unwavering passion for the customer.
Jason Whiting
Global VIP Program Director @LEGO
Jason is the head of loyalty at the LEGO® Group, where he oversees strategic direction and marketing of LEGO VIP, the company’s loyalty program operating across 30 countries and 22 languages.   Jason believes that the success of any loyalty program hinges on understanding your members passions and rooting you program design in strong company values. With these beliefs in mind,  he and his team, set out on a yearlong journey to redesign LEGO VIP to meet the needs of the program’s ever-expanding member base.   Prior to this role, Jason headed ecommerce marketing for North America and then EMEA/APAC where he was responsible for strategy and marketing leadership overseeing email, paid search, affiliate, and content marketing supporting the LEGO Group’s ecommerce platform.   A 20 year veteran in the marketing industry, Jason has held positions on both the client and agency side.