Is branded storytelling ready for the mobile era? Brazilians are obsessed with soap opera and this type of content is part of the culture. So we decided to rethink what the soap opera would be like considering how the youth interact with their friends today:
We partnered up with a famous Facebook community and their leaders to build together a story with the right tone and language, then we created an ecosystem of content designed for mobile (Linear, Non Linear and On demand). And last but not least, a brand campaign that itself transformed into content to build hype.
This panel will discuss this exploration process of creating branded storytellings with multiple partners and all its learnings. "Tour das Tours", a project from Facebook and Anheuser-Busch InBev in Brazil.