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The Inbounds, vol. 3: Exploring marketing & sales automation: From beginner to advanced
Marketing & sales automation is all about using software in addition to a strong strategy to automate a series of activities. A growing number of companies start automating repetitive tasks, such as email marketing campaigns, ads management, social media posting, internal operations, not just for the sake of efficiency, but to provide a highly personalized experience for their customers. The science behind automation thorough workflows makes these tasks easier.

“Creating an effective automation strategy is like growing a garden. You need fertile soil, ripe for growth. You need seeds to sow. And you need water and light to nurture those seeds into a lush, blooming plant. With good marketing & sales automation, it's easier to nurture leads (the seedlings) well enough to produce paying customers (a lush, full-grown plant).’’ (HubSpot)

This webinar will cover the marketing, sales and service workflows every portal needs to have and the principals behind developing your automation strategy. These are the bread and butter of automation and cover those essentials that you shouldn't go without. We will also look at a few examples of workflows that have stretched the functionality of HubSpot, the workflows tool and the imagination to creatively solve some more complex problems using automation.

Join us and discover some awesome tips from a HubSpot Certified Trainer on getting the most out of the automation tool in HubSpot. You’ll learn all the basics of automation processes as well as some advanced techniques by a professional with 5+ years of experience in automation.

The Inbounds is the newest online event series of Limacon where we will discuss the latest trends in the world of sales and marketing. Once a month we will be inviting an exclusive guest – a guru in their field, and together with our community of marketing and sales geeks from around the world, we will go through a series of talks and discussions.

Jun 25, 2020 07:00 PM in Sofia

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