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The Business Clinic: Niche Versus General Marketing
Author Heather Holleman has written a bestseller in the inspirational market and has a full speaking schedule for Christian audiences. Her next book launches in fall 2023, and she would like to pivot to a general market marketing plan without losing her unique branding as a Christian public figure. How would a general market approach differ from a niche/Christian marketing plan? Is it better to stick with proven demographic sales?

Join Jane and Heather to discuss niche versus general marketing strategies.

Jul 12, 2022 02:00 PM in Eastern Time (US and Canada)

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