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Everything the Advertising Business Needs to Know About NFTs
Non-Fungible Tokens (NFTs), the latest cryptographic craze, have exploded into the world of media and entertainment, creating new markets and opportunities for agencies, brands, artists, investors and consumers. As the once obscure technology gains mass appeal and evolves into a mainstay of popular culture, companies and individuals are racing to jump aboard the NFT train, exploring whether and how they can leverage NFTs to connect with consumers, extract new value from existing and newly created intellectual property, and generate new revenue streams. Frankfurt Kurnit partner Hannah Taylor have been at the forefront of these issues, helping clients on their token drops, platforms and projects. In this program, we will cover everything from what NFTs are and how they work, to the complex legal issues raised by this innovative technology.

Sep 15, 2021 12:00 PM in Eastern Time (US and Canada)

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