Innovation Bay and AWS have teamed up to present a brand new weekly series featuring in-depth interviews with startup founders and technology leaders. Join us to hear host Rachael Neumann (Head of Startups ANZ at AWS) chat with Tim Doyle. Tim Doyle is the co-founder of Eucalyptus, a brand engine that builds and runs digital consumer companies. In less than a year they launched two products; "Pilot" a medical advisor for a generation of young men that are poorly served by the medical community. And in January they launched their second brand "Kin", to empower women with the information, products, and access to the health care they need to take control of their fertility. Before Eucalyptus, Tim was the Head of Marketing at Koala where he led their pioneering campaigns for the mattress brand. Tim is one of the leading marketers in Australia, in a conversation led by Rachael expect him to share his insider tips on launching D2C brands, customer acquisition, and the importance of having an Australia focus with your DTM strategy.