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Modern Marketing: Driven by Data | Marketing on a Budget to Start Driving Direct Traffic
With so many company startups in the Vacation Rental industry, the hardest part is getting off the ground and showcasing all you have to offer. Having your own dedicated website isn’t a “if you build it, they will come” type of scenario. You have to build your brand on social media, build your presence, build your professionalism, and start turning OTA bookers into direct bookers. Diamond will show you how to gain that momentum, and provide tips and tricks to promote you as a company so you aren’t just a drop in the ocean.

Although Diamond's primary experience comes from marketing within the vacation rental space, these applications are applicable to other small business and start-ups!

Diamond Frandsen
Diamond is the Digital Marketing Specialist at InterCoastal Net Designs and the ICND Brand Marketing Manager. As a previous Small Business Owner, she is a strong champion for property management companies. A past recipient of the American Express Small Business Champion Award for five straight years, Diamond brings valuable insight to her clients. She always thinks like an owner when developing marketing strategies and creative designs. Her artistic approach to solving problems enhances her analytical thinking abilities.

This event series is sponsored by Futurety & HUCKLE!

All sessions of this event series are open to all genders. All participants must abide by the Women in Analytics Code of Conduct.

Nov 23, 2022 12:00 PM in Eastern Time (US and Canada)

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