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Beyond Print: Technologies for Augmenting Print Reality
Print is no longer a static, unconnected piece of paper. Whether it is using augmented reality (AR) to being a print catalog to life, a QR code to use print to launch a website or other electronic content, NFC-based InfoLnkX to offer touchless menus for restaurants, or Xanté’s Infomark to share electronic content via print, a printed document can be a seamlessly integrated part of the “Internet of Things” or a canvas on which rich media can be overlaid. The latest in WhatTheyThink’s LunchNLearn Webinar series will look at several examples of “interactive print.”

On Wednesday, August 26, at 1 p.m. ET, “Beyond Print: Technologies for Augmenting Print Reality” will feature a panel discussion looking at these technologies.

WhatTheyThink managing editor Richard Romano will be joined by:
- Adam Koppelman, SpeedPro Services Group, Totowa, N.J.
- Frédéric Guarino, ARGO
- Robert Ross, Xanté

This dynamic panel discussion will look at different technologies for making print interactive, including:
- SpeedPro’s Near Field Communication-based InfoLnkX
- ARGO’s use of augmented reality (AR) to bring print catalogs to life
- Xanté’s Infomark to share images and rich-media assets associated with print-based content
The session will also include background material on other kinds of interactive print technologies, such as QR codes and virtual reality (VR).

What you’ll learn:
- How these technologies work, how they can be implemented, and how they differ from each other
- Practical, real-world examples of how printers and print customers are using these technologies
- How to implement these technologies

Aug 26, 2020 01:00 PM in Eastern Time (US and Canada)

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